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Fixing The Lead Generation Disconnect Now here’s an odd little something. You might even say it’s a “disconnect.” In Marketing Sherpa’s 2012 B2B Marketing Benchmark Report—and keep in mind it’s almost two-hundred pages long so I’m distilling only a section of it—1,745 marketers declared that: Lead Generation was their top priority Company websites were deemed […]
5 Things to Look at when Your Lead Generation is Broken I had the opportunity to join a discussion over on this blog where the writer states “Lead Generation Sucks! Now What?” The writer, Justin Crotty, levied accusations that Lead Gen sucks because: a) It’s expensive, b) It’s time-consuming, c) It “. . . only […]
Battling Beelzebub a story of time management gone horribly wrong It was six in the morning when the phone rang. It was a call of desperation, of exasperation. It was a call from a childhood friend, Jimmy T. “Jimmy T-Ball” we used to call him. “I’m gonna shave my head,” he blurted. This was trouble. […]