Battling Beelzebub a story of time management gone horribly wrong It was six in the morning when the phone rang. It was a call of desperation, of exasperation. It was a call from a childhood friend, Jimmy T. ?Jimmy T-Ball? we used to call him. ?I?m gonna shave my head,? he blurted. This was trouble. […]
Staples. We all know ’em. We all love ’em. It’s where businesses and retail consumers go to save on office and school supplies. Staples also has a B2B division called Staples Advantage. And this is where my story begins.
Lead Generation Advice for Start-Ups What do you do if you’re a start-up (or an established company with a new division, product,? or service) and you have no: client list, case studies, testimonials, or industry affiliations? How do you convey your expertise and your value to potential clients and customers? Oh yeah . . . […]
The full comic can be found below. The full story of how it came to be starts here: A while back I was engaged in a discussion on Marketing Communications delivery and how it works in a Web 2.0 world. The usual online distribution channels were mentioned: Twitter, Facebook, YouTube, blogs, eMail, white papers, webinars, […]
Unleash Your (Sales) Brilliance When a diamond is first pulled from the earth, it’s not all that impressive. It’s dull and coated in a carbon film, kimberlite (volcanic rock), and ground residue that jackets the precious jewel and obscures the brilliance inside. The diamond is irregular in shape, contains numerous flaws, fissures, carbon specs, and […]