5 Things to Look at when Your Lead Generation is Broken I had the opportunity to join a discussion over on this blog where the writer states “Lead Generation Sucks! Now What?” The writer, Justin Crotty, levied accusations that Lead Gen sucks because: a) It’s expensive, b) It’s time-consuming, c) It “. . . only […]
Battling Beelzebub a story of time management gone horribly wrong It was six in the morning when the phone rang. It was a call of desperation, of exasperation. It was a call from a childhood friend, Jimmy T. ?Jimmy T-Ball? we used to call him. ?I?m gonna shave my head,? he blurted. This was trouble. […]
The full comic can be found below. The full story of how it came to be starts here: A while back I was engaged in a discussion on Marketing Communications delivery and how it works in a Web 2.0 world. The usual online distribution channels were mentioned: Twitter, Facebook, YouTube, blogs, eMail, white papers, webinars, […]
Price. Common wisdom says that, when in a recessionary environment, to price products and services more affordably. Sure, it shreds your margins but it keeps the cash flow flowing.? And that same wisdom points to companies and competitors slashing prices so it must make sense, right? Not so fast, says Jose Mendoza. In his article: […]
Unleash Your (Sales) Brilliance When a diamond is first pulled from the earth, it’s not all that impressive. It’s dull and coated in a carbon film, kimberlite (volcanic rock), and ground residue that jackets the precious jewel and obscures the brilliance inside. The diamond is irregular in shape, contains numerous flaws, fissures, carbon specs, and […]