I gotta tell ya . . . I truly love marketing. When done right, it’s fun, it’s fast, and it generates a significant amount of measurable revenues. Problem is . . .most marketing is not done right. Here’s one reason: Marketing BS.
5 Things to Look at when Your Lead Generation is Broken I had the opportunity to join a discussion over on this blog where the writer states “Lead Generation Sucks! Now What?” The writer, Justin Crotty, levied accusations that Lead Gen sucks because: a) It’s expensive, b) It’s time-consuming, c) It “. . . only […]
Battling Beelzebub a story of time management gone horribly wrong It was six in the morning when the phone rang. It was a call of desperation, of exasperation. It was a call from a childhood friend, Jimmy T. “Jimmy T-Ball” we used to call him. “I’m gonna shave my head,” he blurted. This was trouble. […]
Staples. We all know ’em. We all love ’em. It’s where businesses and retail consumers go to save on office and school supplies. Staples also has a B2B division called Staples Advantage. And this is where my story begins.
Lead Generation Advice for Start-Ups What do you do if you’re a start-up (or an established company with a new division, product, or service) and you have no: client list, case studies, testimonials, or industry affiliations? How do you convey your expertise and your value to potential clients and customers? Oh yeah . . . […]
The full comic can be found below. The full story of how it came to be starts here: A while back I was engaged in a discussion on Marketing Communications delivery and how it works in a Web 2.0 world. The usual online distribution channels were mentioned: Twitter, Facebook, YouTube, blogs, eMail, white papers, webinars, […]
There’s a wonderful interview, here, with John Scully—past CEO of Apple®—where he unveils the precise qualities that made Steve Jobs a business success. It’s a long interview (52 minutes) so I’ve extracted the particulars of what is said and correlated Jobs’ best practices at Apple to the Four (4) Best Practices of Lead Generation. 1) […]
Price. Common wisdom says that, when in a recessionary environment, to price products and services more affordably. Sure, it shreds your margins but it keeps the cash flow flowing. And that same wisdom points to companies and competitors slashing prices so it must make sense, right? Not so fast, says Jose Mendoza. In his article: […]
You know the old saying “It ain’t rocket science.” And through the years, if you’re like me, you’ve heard that applied to Lead Gen all too often. To be fair . . . Lead Generation isn’t rocket science. Oh, God, if only it were that easy. Rocket science is sooooooooooo much easier. Let’s you and […]
Sales Generation Communications. Yeah, it’s all fun and exciting until someone gets hurt. And by “someone” I mean you. You, via your sales, your market share, your margins, your enterprise . . . possibly your career. At the risk of sounding melodramatic, put in the wrong hands this is one initiative that could mess you […]