Battling Beelzebub a story of time management gone horribly wrong It was six in the morning when the phone rang. It was a call of desperation, of exasperation. It was a call from a childhood friend, Jimmy T. ?Jimmy T-Ball? we used to call him. ?I?m gonna shave my head,? he blurted. This was trouble. […]
Staples. We all know ’em. We all love ’em. It’s where businesses and retail consumers go to save on office and school supplies. Staples also has a B2B division called Staples Advantage. And this is where my story begins.
Lead Generation Advice for Start-Ups What do you do if you’re a start-up (or an established company with a new division, product,? or service) and you have no: client list, case studies, testimonials, or industry affiliations? How do you convey your expertise and your value to potential clients and customers? Oh yeah . . . […]
There?s a wonderful interview, here, with John Scully?past CEO of Apple??where he unveils the precise qualities that made Steve Jobs a business success. It?s a long interview (52 minutes) so I?ve extracted the particulars of what is said and correlated Jobs? best practices at Apple to the Four (4) Best Practices of Lead Generation. 1) […]
Price. Common wisdom says that, when in a recessionary environment, to price products and services more affordably. Sure, it shreds your margins but it keeps the cash flow flowing.? And that same wisdom points to companies and competitors slashing prices so it must make sense, right? Not so fast, says Jose Mendoza. In his article: […]
You know the old saying “It ain’t rocket science.” And through the years, if you’re like me, you’ve heard that applied to Lead Gen all too often. To be fair . . . Lead Generation isn’t rocket science. Oh, God, if only it were that easy. Rocket science is sooooooooooo much easier. Let’s you and […]
Unleash Your (Sales) Brilliance When a diamond is first pulled from the earth, it’s not all that impressive. It’s dull and coated in a carbon film, kimberlite (volcanic rock), and ground residue that jackets the precious jewel and obscures the brilliance inside. The diamond is irregular in shape, contains numerous flaws, fissures, carbon specs, and […]