I gotta tell ya . . . I truly love marketing. When done right, it’s fun, it’s fast, and it generates a significant amount of measurable revenues.
Problem is . . .most marketing is not done right.
Here’s one reason: Marketing BS.
So if you’re ever in a situation where your __________ (marketing department, public relations manager, business development pro, sales team, copywriter) is answering all of your critical questions with:
“We’re looking to create a ripple effect.”
“But our click through rates are on the upswing.”
“It’s really about cross segment synergy.”
“It takes a while to see results.”
. . . or . . .
“Cough — what?”
. . . then click here.