Lead Generation Advice for Start-Ups
What do you do if you’re a start-up (or an established company with a new division, product, or service) and you have no: client list, case studies, testimonials, or industry affiliations? How do you convey your expertise and your value to potential clients and customers?
Oh yeah . . . and you wanna jump-start your Lead Generation program.
That’s the answer I gave to 2 young entrepreneurs who knew they wanted to crank-up their sales engine but needed direction, ideas, and a smart way to get things rolling.
Value is what You Create
Capturing the attention and interest of your prospective clients isn’t about promoting your product features, finance options, delivery schedules or successful beta testing. It’s about them—your customers. It’s about their problems, concerns, hopes, needs, and even their sense of humor.
Effective Lead Generation and Lead Nurturing succeeds where traditional marketing fails because it links your customers’ business considerations and emotional triggers to your enterprise and solutions.
Your clients have business challenges. You can connect with them by sharing information on industry solutions. Including new solutions—like yours.
Your clients have business interests. You can feed that interest by providing industry retrospectives, trend reports, newsletters and ebooks, webinars, infographics, and breaking news.
Your clients could use some help. So help them out with work-arounds to common problems, unique tips, connections to complementary business sources, even free online tools.
Your clients are time-starved. Keep your messages short, on-point, and value-oriented.
Value is what you want to publish. Insight, humor, even your own personal business experience (successes and failures) are what captures the attention and interest of your target markets.
New businesses aren’t disadvantaged when launching a Lead Generation program. No business is—not as long as it keeps the needs of its customer as the primary consideration when developing a message.
Want to “Start-Up” a powerful lead generation program of your own? Contact me, here, today.