You know the old saying “It ain’t rocket science.” And through the years, if you’re like me, you’ve heard that applied to Lead Gen all too often.
To be fair . . . Lead Generation isn’t rocket science.
Oh, God, if only it were that easy.
Rocket science is sooooooooooo much easier. Let’s you and I prove it.
Let’s talk about all the non-variables, the constants, in rocket science. Things like:
- Gravitational forces
- The speed of light
- Geometry and algebra
- Freezing and boiling points
- Friction and drag
There are more but you get the idea.
Now let’s make a quick list of all the constants that exist in Lead Generation and Sales Communications . . .
Customer needs? Nope. Needs change repeatedly and are often subjective.
Fashion? As in what’s cool, what’s hip, what’s popular. No. Fashion is never constant.
Price elasticity? As a constant? Oh, heavens no.
Distribution channels? Uhmmm, no. Not that, either.
Sales, and sales communications–to include all you do to attract new leads and new clients–lack constants which is in large part what makes it such a unique challenge.
I’m not saying that rocket scientists don’t have their own variables to contend with. Technology is always changing that profession . . .
. . . Just as it is for Sales and Lead Generation Communications.