Bad News For All Of You Using Automated Social Media Apps In Your Sales Generation Efforts . . .
Your clients and customers despise automated messages. Whether you use them for replies, to welcome new followers, or invite them to “join us on Facebook,” your customers, by and large, revile such impersonal messages.
“Yeah,” you say, “it’s a bummer. Why such a negative response?”
Simple: Automated responses are the antithesis of what the “social” in Social Media, means. Automated responses are anti-social, semi-elitist, and completely indifferent. Automated responses take the humanity out of an otherwise friendly and beneficial human connection.
Would you want to do business with a distant, sterile, robot-like business?
No, you wouldn’t. And neither will your future clients.
So while we all understand your desire to save time, and become more efficient . . . we don’t understand why you’d do that at the expense of earning our future business.
Seriously, dude (or dudess), it just ain’t smart business. Short-cuts rarely are.
So How Do You Un-Bummerize Your Social Media?
Welcome your new followers—By Name.
Read their profiles, visit there websites, and use what you see to send a personalized introduction. And if you’re truly motivated, email them a present such as a link to an interesting blog post, an ebook of yours, or a list of sites they might enjoy
Don’t Have Time To Do Any Of That?
Then outsource it. There are plenty of Social Media companies and professionals that can do wonderful things for you. Employ them to your, and your clients’, delight . . .
Or remain a Bummer-er.