Staples. We all know ’em. We all love ’em. It’s where businesses and retail consumers go to save on office and school supplies. Staples also has a B2B division called Staples Advantage. And this is where my story begins.
There?s a wonderful interview, here, with John Scully?past CEO of Apple??where he unveils the precise qualities that made Steve Jobs a business success. It?s a long interview (52 minutes) so I?ve extracted the particulars of what is said and correlated Jobs? best practices at Apple to the Four (4) Best Practices of Lead Generation. 1) […]
Price. Common wisdom says that, when in a recessionary environment, to price products and services more affordably. Sure, it shreds your margins but it keeps the cash flow flowing.? And that same wisdom points to companies and competitors slashing prices so it must make sense, right? Not so fast, says Jose Mendoza. In his article: […]
Sales Generation Communications. Yeah, it’s all fun and exciting until someone gets hurt. And by “someone” I mean you. You, via your sales, your market share, your margins, your enterprise . . . possibly your career. At the risk of sounding melodramatic, put in the wrong hands this is one initiative that could mess you […]
Sales versus Marketing . . . Oh, the drama of it all. Finger-pointing, passing the buck, laying blame. There?s even talk of a ?chasm? between these two departments but it certainly does not exist in all companies. On the other hand, there are companies that insist it?s a non-issue when in reality it?s the 800 […]