Staples Business Advantage had partnered with a regional PEO (Preferred Employer Organization) in a co-promotion sales campaign.
Shortly before the launch of the sales campaign, it was discovered that the PEO’s contribution—an email database of small to mid-sized local businesses—had a history of mismanagement that resulted in unusually low open rates.
With significant resources already invested in the campaign, should Staples continue as planned and risk a low response?
Or should they cut their losses and try the program with a different partner?
Or was there another option?
HINT: There was another option.